Our Model

True social change happens when multiple supporting factors come together. Our model starts by exposing people to core ideas through mass media, offers more information to those who are interested via targeted communication channels, and then connects people to the local services they need, right in their own community.  

Through all of our communication channels we try to increase knowledge, motivate people to make change in their lives, and increase access to the resources or services they need.  

Our Model seeks to:

  1. Raise awareness in the community about core issues
  2. Provide detailed information to encourage informed choices
  3. Motivate people to action
  4. Connect people to resources or services at the grassroots level, in the community where they live
  5. Learn from our projects and evaluate our impact