A Guide for Planning a Screening
Inspired by the poem, I am Joaquin, by Chicano poet Corky Gonzales, this unique film tells the story of a young boy named Cheo who, from the sights and smells of his abuela’s kitchen, takes a sweeping cinematic journey across the lands that are both his history and his future - he sees the gorges of the Grand Canyon, the antiquity of New Mexican acequias, the majesty of the Rockies, and the urban warmth of downtown Los Angeles. On this journey, Cheo realizes the he is formed by these places - but they need his help, as they are devastated by wildfires, pollution, climate change, and disrepair. Cheo then decides to raise his voice and take action to protect the environment for his familia and generations to come, as it is him and he is it.
1. What is Your Big Picture Goal?
By setting a big picture goal from the outset, a film screening can be an engaging tool to mobilize your community, organizations, and legislators to action. Ask yourself:
What is your big picture goal for screening this film?
Who would you like to engage to take meaningful action?
Some examples to consider:
- Family & friends
- Elected officials: city council, board of commissioners/supervisors, state legislators, members of congress
- Classmates, students at your university, or young professionals in your network
- Fellow colleagues and professional networks
- Fellow church members, faith leaders, or your faith network in your region
- Local community groups, libraries, community centers, or nonprofits
- Schools and teachers
2. Secure the film
3. Choose a venue
If you need support in finding the right venue for your event, please contact Hispanic Access Foundation.
4. Choose a date & time
How does the timing of the event might influence attendance and your target audience? Another consideration might be to show the film during Latino Conservation Week or Hispanic Heritage Month
5. Panel Discussion?
Are you interested in hosting a panel discussion or roundtable directly after the screening of the film? Consider how the panelists or guest speaker contribute to your big picture goal. If you would like support in finding or reaching out to experts or guest speakers, please contact Hispanic Access Foundation.
6. Register your screening
Please register your screening at IamCheo.org. Once registered, you will have access to our team and additional resources from Hispanic Access Foundation.
7. Promote your event
Please register your event and contact Hispanic Access Foundation if you would like support in promoting your event.