Over the course of 2020, HAF implemented a project, led by five of our key faith leader partners, that uses Heartwired messaging strategies to persuade audiences to act on ocean conservation. The Heartwired research from Heartwired to Love the Ocean shows people have certain mindsets that can open them to being persuaded to act for conservation. While the Heartwired research was specific to ocean conservation, we believe these mindsets can apply to other conservation and climate topics, and that tapping into them with your messaging can motivate people to action. In 2021, we expanded the scope of the project to include not just ocean and river conservation, but also land conservation and climate protection. This Heartwired to Love the Earth Communications Toolkit is an effort to summarize and apply Heartwired messaging strategies to topics beyond the ocean, though we recognize these messaging recommendations have not been explicitly researched as was Heartwired to Love the Ocean.
2021 CONSERVATION TOOLKIT: A Guide to Land, Water and Climate Issues and the Impact on Latino Communities
Now more than ever, it is essential to demonstrate the importance of public lands and waters to the Latino community in the US, as well as the policies necessary to maintain them. The COVID-19 crisis has shown how badly we need close, accessible, and abundant public lands and waters for health and wellness. Each section of this toolkit covers the health, economic, public opinion, and cultural implications of the policies that protect our public lands, water, and ocean, as well as the threat posed by the climate crisis. This year, we have added a section on the COVID-19 public health pandemic, and how conservation and climate protection policies can mitigate the severity of the current pandemic and help prepare for future health crises.
Every 30 seconds a Latino citizen turns 18, and as of 2020, 32 million Hispanics are registered to vote. Latino voter turnout in 2020’s battleground states was three times greater than in 2016, and Hispanic turnout broke records in Georgia’s runoff election in January 2021. On the other hand, Latinos make up only 1% of elected officials, while comprising 18% of the U.S. population. Latinos represent the largest untapped segment of the population when it comes to civic engagement and political potential.
The Nature Gap: Confronting Racial and Economic Disparities in the Destruction and Protection of Nature in America
Clean drinking water, clean air, public parks and beaches, biodiversity, and open spaces are shared goods to which every person in the United States has an equal right both in principle and in law. Nature is supposed to be a “great equalizer” whose services are free, universal, and accessible to all humans without discrimination. In reality, however, American society distributes nature’s benefits—and the effects of its destruction and decline—unequally by race, income, and age.
The nation’s recent reckoning with racism and violence against Black people has brought environmental injustices and disparities into long-overdue focus. The stories of Christian Cooper, threatened with violence and arrest while bird-watching in Central Park, and Ahmaud Arbery, murdered while jogging down a tree-lined street in coastal Georgia, are among the countless stories of Black, brown, and Indigenous people who, while seeking to enjoy the outdoors, have been threatened, killed, or made to feel unsafe or unwelcome.
The ocean sustains us – individuals, communities, the global society - physically, mentally, spiritually. It regulates our weather and climate, provides for every other breath we take, nourishes us and inspires us. Across seas, people, ideas and goods have traveled, connecting us with each other, with culture and with land. We find solace on its shores, seek pleasures on its waves, and will cure each other employing secrets from the deep.
Practically speaking, the ocean keeps us safe, fed, clothed and employed. Its coral reefs protect us from storms, as do the adjacent wetlands that filter our waters. There isn’t a facet of our life that isn’t touched by the ocean.
CONGRESSIONAL CONSERVATION TOOLKIT: A Guide to Land, Water and Climate Issues and the Impact on Latino Communities
Now more than ever, it is essential to demonstrate the importance of public lands and waters to the Latino community in the US, as well as the policies necessary to maintain them. The COVID-19 crisis has shown how badly we need close, accessible, and abundant public lands and waters for health and wellness. Each section of this toolkit covers the health, economic, public opinion, and cultural implications of the policies that protect our public lands, in addition to the threats that climate change and regulatory rollbacks pose. This toolkit also shows growing concern about the climate crisis and its effects on Latino populations.
Our nation’s greenhouse gas emissions and resulting climate change are leading to higher temperatures, record-setting heat waves, and drier and more arid conditions in the West. These conditions matched with underfunded forest management, outdated land use policies and practices, and more people living in fire-prone areas has led to catastrophic wildfires that affect more people. Since 2000, an average of 73,200 wildfires burned an average of 6.9 million acres, a figure which has nearly doubled the average annual acreage burned in the 1990s (3.3 million acres). In 2017 alone, wildfires burned 10 million acres. In addition, a new study has found that approximately 85% of wildfires are caused by human activity and one in three houses in the US resides in the wildland urban interface (approximately 44 million homes).
LAND, WATER & COMUNIDAD: Ten Places Demonstrating the Importance of the Land and Water Conservation Fund to Latino and Other Diverse Communities
For many Latinos and other diverse urban communities, sites funded through the Land and Water Conservation Fund, often provide the only or most accessible means to experience the outdoors. From having places to connect with nature, spend time with family, enjoy outdoor recreation or explore cultural heritage, LWCF isn’t just about protecting pieces of land or providing specific resources for development, it’s about the connection we have with these places and what they represent for each individual and communities. These sites matter to people – and the loss of the program would be felt for generations to come.
ARIZONA'S MIGHTY COLORADO: Exploring the Relationship between Arizona, Local Economies, Growing Populations and the Need to Protect the Colorado River
Arizona – from its major urban cities of Phoenix and Tucson to more rural towns like Yuma to San Luis – depends on the Colorado River, which supplies nearly 40 percent of the water used in the state. However, the river is shared with six other states, plus the nation of Mexico, and is over allocated as we use more water than what is stored in Lake Mead. Prolonged drought and changes in climate have reduced supplies even further. Arizona is growing and changing as Latinos become an increasingly larger portion of the population. Engaging this population on water-smart solutions is critical for the state’s future.
PLACE, STORY & CULTURE: A Top Ten List of Places Important to the Latino Community and in Need of Preservation
Numerous sites dot our American landscapes and cities that tell a different story about our past. Places that embody the architectural, cultural and deep historical roots of the Latino community within the shared national identity. In an effort to provide insight into the vast amount of sites that deserve protection and merit official recognition, the Latino Heritage Scholars have developed a top ten list of historic sites associated with Latino heritage worthy of consideration.